6 Blogging Mistakes You Can Easily Fix
When it comes to your blog, you feel like you are doing everything right, your content is amazing, you’re reaching out to other bloggers and your blog looks great but for some reason you’re just not getting the amount of traffic that you would like.
If this is you, you could unknowingly be sabotaging your own blog by making one or a few vital mistakes. Rest assured though, they are easy to identify and easy to rectify:
1. You aren’t telling anyone your blog is there
Once you have written your amazing content, you can’t expect people to come looking for it, you have to take it to them. Readers are out there but they need you to tell them about your blog.
Blogging isn’t just about writing fantastic content, it’s also about marketing that content!
2. You’re stressing about the length of your blogs
There is no right or wrong length for a blog so don’t stress about the word count. Blogging isn’t like being at uni where there are strict parameters on words, it takes whatever it takes. Our advice would be to find a nice happy medium where it isn’t turning into a long story but it’s not one paragraph either, that way there is enough to get people engaged but it’s not so long that they switch off.
3. You think promoting your blog is something you do when you have time
You should be promoting your blog 20% of the time and writing 80% of the time.
You don’t need to take this rule completely literally, but you do need to be thinking of promotion every time you hit publish.
4. You need a profile on every single social media platform to promote your blog
Social Media can be fantastic in helping to give you that much needed boost in your traffic and help you to build an audience on a familiar platform for your users. That being said, you can’t be everywhere all of the time. Ever heard of vk or baidu or wix or Raptr or Skoob or Ello? Probably not. So you don’t need to be on all social media sites. You just need to be on one or two. Maybe Facebook and Twitter or YouTube, Snapchat and Instagram.
Focus your energy doing one or two social media sites really well instead of 10 different social media sites just okay. Always focus on quality over quantity!
5. Blogging is a hobby
If you want your blog to look professional and be taken seriously, then you can’t treat it as a hobby. That doesn’t mean blogging can’t be fun and interesting, but it has to be done when it needs doing, not just when you think you have a bit of time to kill. Consistency is key, block out some space in your diary every week to get it done.
6. You try too hard to be original
You need to get out of thinking that every blog you write has to be 100% original, there is so much content out there that just isn’t possible. You should instead try to adopt the 10x philosophy. Find a subject you want to write about, look at what other content is already out there and make yours 10 times better. You can use what other people have written, but make sure you put your own spin on it and you don’t just copy and paste other people’s words.
We really hope you have found this useful, sometimes blogging can feel a little overwhelming and time-consuming but once you get the hang of it, it can really be a great tool for your business. If you have anything else you would like some help with or you have some questions for us, then please get in touch.