How To Get More People To Read Your Blog Content
Online readers read differently to other readers, they scan and quickly flick through content to find what they’re looking for. You need to make your content easy to read and clear enough for these scanners. You need reader-friendly content.
Break up your content with subheadings
Using subheadings can help you quickly write content by writing your headline and subheadings first. These also help users who just want to scan your content as they can quickly read what each paragraph is about and get the general gist. Your subheadings also keep readers engaged and flowing through your content.
Use line breaks
These are a great way to create bitesize content that people can quickly read or disregard. Keep one idea per paragraph and no more than three or four sentences.
Paragraphs with only one sentence are acceptable.
Include links back to your own content, this will keep users on your website for longer and improve your search engine optimisation. Adding external links to other people’s content shows that you have researched your topic and are highlighting another expert who has written a highly informative article.
Numbers in posts are incredibly effective, they tell your potential reader that there will be this many key points and it will be laid out so you can quickly scan it.
Highlight key points
Use bold, blockquotes and italics to highlight key points of your article. Don’t go overboard with this as it will take away the importance of the highlight.
Use bullet points
Bullet points will easily show important snippets of information in your blog, act as mini-headers for your readers and visually break down content.
Check your article
Scan through your article reading only the sections you’ve highlighted and make sure by reading just these points that you understand what the articles about and the point it’s trying to portray.