Find Your Why

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Find Your Why

Prior to working with WAM, Cheryl Chapman and Marion Bevington set up the ‘Find Your Why Foundation’ and began promoting it through Cheryl’s personal website. Within the first 6 months, they’d had three different logos and the brand had no clear definition or guidelines. As a result, the communication was diluted and their presence in the marketplace was quite confusing.

Realising change was required, Cheryl and Marion approached the WAM team asking for help to develop a strong brand with clear key messages to be used throughout all their communications.

Firstly we de-cluttered their existing brand and highlighted all the positive features. Then we clarified their key messages and created a new energetic logo that encapsulated the essence of the company. This provided Cheryl and Marion with the perfect foundation to develop the business with a clear position in the marketplace.

To date, we have created their brand, logo, marketing collateral, website, funnels, PPC advertising and we’ve even designed the ‘Find Your Why’ t-shirts and book cover… which we think looks frickin’ awesome!


Branding, Marketing


1st January 2018