National Trust #OffTheGrid

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National Trust #OffTheGrid

The WAM team were invited by the National Trust at Gibson Mill, to tender for a project (funded by a donation) to reinforce the key messages of the property and to refresh visitor interpretation around the site.

Gibson Mill is situated in a remote location within the enchanting Hardcastle Crags, near Hebden Bridge. Over ten years ago, the restoration of Gibson Mill began as a means to create a fully sustainable, ‘off the grid’ building, offering a café facility and visitors centre telling the history of the mill and surrounding area. Gibson Mill has operated since then without a connection to the outside world for energy, water and waste, and is the National Trust’s only property, which is 100% renewable.

By using ‘off the grid’ as an over-riding message, the National Trust aims to help visitors to get a better understanding of what it actually means to be ‘off the grid’ in today’s technological age.

Our winning pitch focused on the introduction of the hashtag #OffTheGrid, to be used across all touch points to create a clear communication of their sustainability messages. Infographics were created to engage and educate visitors around some of the challenges faced with running a business in an ‘#OffTheGrid’ remote location.

Our clever marketing and design proposal included:

  • Introduction of the hashtag #OffTheGrid
  • Key message infographics
  • Bespoke printed café tables and trays
  • Display graphics in public toilets
  • 2016/17 Property leaflet – core messages and walking trails

“We were looking for a design partner for this unique location, not just for a one-off project, but someone who had the flair and vision to take a holistic long-term approach. The proposal by the team at WAM was exceptional in that regard, and are a pleasure to work with. It is exciting to see the project come to fruition and that the messages are being well received by our visitors.”
Karen Hall

Marketing West Yorkshire Properties, National Trust

More information about what it means to be #OffTheGrid




1st October 2018