After seeing the work that the WAM team had produced for Pure Legal Costs Consultants, Pryers Solicitors invited WAM to manage their PPC campaigns, increase online conversions and manage the Pryers website.
Pryers Solicitors, established in 2002, is a York-based law firm, specialising in medical negligence working with clients throughout the UK.
The first step for us was to run a full SEO, PPC, usability and conversion rate optimisation audit on the website and from our findings we could then adjust the PPC campaigns and website accordingly. In line with the results, we changed multiple on page aspects of the website, changed the design of the PPC landing page, removed some budget wasting adverts in the PPC campaign, optimised advert copy and started new advert campaigns.
In addition to this, we installed heat mapping and traffic recording software to the website which allows us to see if there are any barriers or exit patterns on the website. We then adjusted the website to stop potential exits from happening and got some great data on where most people were focusing when they land on specific pages on the website which allowed us to optimise the website further.
In the first six months, we increased the Pryers website’s conversion rate by 10.87%, increased the PPC conversion rate by 47.90% and decreased the average cost per lead from £210 per lead to £160 per lead.
Over a 2 year period, we increased the Google Ads click-through rate by 87.7%, improved the click conversion rate by 62.5%, decreased the cost per conversion by 17.8%, increased the overall website traffic by 20.1%, improved to rank on the first page of Google for multiple competitive key terms, increased social media traffic to the website by 161.6%.
Along with the incredible results we have given the website a revamp in terms of colours as requested by Pryers and included in this revamp we included a Twitter feed, new sticky menu with additional drop-down menus, additional trust marks, a whole new resources section of the website and categorised every single success story.
20th November 2018